Today google has launched two new refinements in their search engine results page. The first one being better search refinements. They are using physics as an example to demonstrate google knowing and returning more valued information based upon the query, the second example they are using is translations from another language. Very interesting stuff.

The second part of this google update is longer snippet length. If you are unfamiliar with what a snippet is, it is the portion of text underneath the title. This is great from a search engine marketing position since now we have more space to layout a great eye catching description. I am not sure however if this will encompass all results or just some. We shall see as the months progress.

To read the full release from google:
http://googleblog.blogspot.com/2009/03/two-new-improvements-to-google-results.html

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There have been a few reports from the web saying that during an ordinary web search using keywords that return images, there has been a few *naughty* images placed. To help combat this Google has added a “Report Images” link directly on the search engine result pages. By following a few clicks, you can safely report that naughty image.

Kudos to you Google for integrating that feature.

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If you haven’t yet read the news regarding the SEOMoz Web Awards problem, you should definitely check it out. They have a URL structure that ends in .0. After some initial testing the team over at SEOMoz came to the conclusion that URL’s ending in a .0 get an automatic penalty. This was later confirmed by Google.
» Read the rest of the entry..

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Are you having some duplicate content issues? Are you interested in learning new methods and best practices in dealing with this very important issue? Duplicate content is something that should be closely watched. It can certainly be detrimental to your search engine rankings although the search engines are getting much better at filtering this out. Our good friends over at Google made a blog post concerning duplicate content, and here are some excerpts from the original post.
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The previously much rumored Yahoo layoffs have now been occurring since yesterday. I guess there is some truth to rumors. There are a few reports of former Yahoo! employees starting a facebook group, and more rumors that other tech companies are wanting to snatch up as much of the talent as possible.

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Yahoo has upgraded their search platform to now incorporate search assist.

Here is a quote from their blog about the new upgrades:

we want to get you from “to do” to “done.” Whatever it is you want to do: research a topic, find a website, plan a vacation, research a medical condition, view a funny video, or any of the other billions of queries we get from users — their intents expressed via a few keywords in a search box.

I think this is a great step for Yahoo! to make in regards of displaying SERP and generally helping a user focus in on what they are truely looking for. So if you have some free time, go on over to Yahoo! and check out their new search assist feature. I think you will like it, I know I did.

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